Meet Folasadé Ogunmokun: CEO of Unskrypted, the Premier Streaming Network for Black-Led Content
Meet Folasadé Ogunmokun, a visionary entrepreneur who has been making waves in the entertainment industry. As the founder and CEO of Unskrypted, she has created a groundbreaking platform that combines streaming content with e-commerce, revolutionizing the way viewers engage with television.
With Unskrypted, Folasadé has successfully bridged the gap between entertainment and commerce by bringing together Black-led content and Black-owned businesses. This unique ecosystem allows viewers to not only enjoy their favorite shows but also shop for the products they see on TV in real-time.
Folasadé’s innovative approach has garnered attention from industry giants like Comcast NBCUniversal, who have recognized her talent and vision. Currently streaming on Peacock for the second season of “Founding in Color”, a captivating docuseries produced by Comcast NBCUniversal LIFT Labs, Folasadé continues to showcase her ability to disrupt traditional media models.
Throughout her career, Folasadé Ogunmokun has been dedicated to building a legacy as an innovative disruptor. Her work with Unskrypted and collaborations with major players in the industry are testament to her commitment to pushing boundaries and creating new opportunities within the entertainment landscape.
Please enjoy our interview!
What was the inspiration behind your brand?
Folasadé: Unskrypted started as a response to my experience in the news. The Trayvon Martin verdict had just happened and while everyone was highlighting Arizona cans and skittles I couldn’t get over the way the story was being treated in the media. I left because I was a new mom and wanted to figure out how to share narratives and defend our community better. That grew to me understanding the correlation between brands we buy and use and the media we consume. I would make commercials for businesses and learn their stories while also working with creatives who needed more access to capital and products and found a unique lane to bridge the two together where we can make our own authentic content while finding a way to recirculate the Black dollar.
What makes your business unique?
Folasadé: My business is unique because everyone wants to sell items now, especially to the Black community, but no one has done it right. We don’t just have content for people to watch that’s uplifting, we also have an interactive feature where the audience can talk during the shows, buy products they see, connect with the hosts and creators. We found a way to bring TV and social media and shopping all in one place.
Who is your business role model? Why?
Folasadé: My business role model is none other than Sheila Johnson. Not only do we share the birthday Jan 25th exactly 50 years apart but she was the mastermind behind BET. I would watch BET and study it growing up, practicing the day I would be a correspondent. I grew to know that the behind the scenes was better for me because there was a power there to help share stories that better our community. I thought BET was brilliant but watching her become owner of the Salamander Resort, the Mystics and the Monumental Sports company proved how dynamic she really is. I can not wait to continue to build out like her and truly love how she has grown since BET. She doesn’t know it yet, but I’m her protege.
What do you have planned for the next six months?
Folasadé: We are launching The BAG right now from 11/19–12/31 and in January recording for the next season which will air during Black History month. In February we are going to Brazil for the festival of the diaspora where we will record an international episode of The BAG, and then we hope to onboard more shoppable shows, events and put together an awards show and fashion show to air that following Spring or Fall.
Get connected online: Instagram: @unskryptedtv