Marilyn Lopez: From Jive|RCA Records to TAG Collective — The Journey of a Remarkable Marketer

Marilyn Lopez, a remarkable marketer with two decades of experience in entertainment, lifestyle, technology, hospitality, marketing, communications, and branding, has left an indelible mark on the industry. Her career has seen her in executive roles at prestigious record labels such as Jive Records, formally known now as RCA Records, Virgin, Epic, RMM, and Sony.

Marilyn’s passion for the industry and tireless work ethic have propelled her to heights. Her ability to think outside the box and deliver innovative marketing strategies has made her a sought-after expert in her field. Throughout her career, she has collaborated with both emerging and established artists and has overseen successful marketing campaigns that have catapulted careers and launched brands into the spotlight.

In 2016, Marilyn co-founded TAG Collective, a dynamic marketing and public relations agency, where she has continued to make waves in the industry. At TAG Collective, Marilyn’s creativity and strategic thinking have created impactful campaigns for celebrities and brands. Her ability to connect with audiences on a deep level and create memorable moments has set her apart from the competition.

One of Marilyn’s greatest strengths is her ability to build strong relationships with global and national brands, media, and industry influencers. Her extensive network allows her to navigate the industry effectively and provide her clients with unparalleled opportunities. Her dedication and professionalism have earned her the respect and admiration of her peers and clients alike.

Marilyn’s work has garnered recognition from prominent media outlets and broadcasts featuring her campaigns and strategies — From Good Morning America, HBO, The Today Show to Rolling Stone, Billboard, and more. She has proven time and time again that she has the skills and expertise to deliver results. With a Master’s Degree in Advertising and Public Relations from The City College of New York, Marilyn has a solid foundation in the industry and continues to stay at the forefront of emerging trends and technologies.

Marilyn oversees the portfolio and talent management at TAG Collective, where she continues to make a significant impact, including with her work with Amara La Negra, one of the top Afro-Latina entertainers and activists in the U.S. Her passion for her work and her innate talent have made her a force to be reckoned with in the media relations, branding, management, and marketing world.

Building Relationships and Industry Influence

Marilyn Lopez’s journey as a talent relations and marketer has been defined by her remarkable ability to cultivate relationships and leverage her industry influence. She has built strong connections with global and national brands, media outlets, and industry influencers throughout her career. These relationships have been the cornerstone of her success, allowing her to pave the way for impactful cross-over campaigns and collaborations. Extending her global reach, she also spearheaded the U.S. & North American divisions for notable U.K. agencies John Doe and Manifest. These clients included Dream Hotels, W Hotels, Beats by Dre, Illy, Global Health, and fitness personality Joe Wicks.

She understands the importance of building relationships based on trust, mutual respect, and shared goals. By taking the time to understand the needs and aspirations of different stakeholders, Marilyn has been able to deliver successful marketing initiatives that resonate with audiences across multiple markets.

Her ability to connect with people personally has allowed her to establish partnerships with some of the biggest names in the entertainment, lifestyle, technology, hospitality, marketing, communications, and branding industries. Marilyn’s network spans across various sectors, enabling her to bring together diverse talents and resources for innovative and impactful campaigns.

Launching Careers and Brand Success Stories

One of the hallmarks of Marilyn’s career is the successful launch of renowned artists and brands. With her strategic guidance and marketing acumen, Marilyn has played a pivotal role in catapulting the careers of some of the biggest names in the entertainment industry. Artists like Britney Spears, The Backstreet Boys, *NSYNC, and Justin Timberlake owe a significant part of their success to Marilyn’s keen eye for talent and her ability to position them in the market. She’s also worked with Hip Hop Icon Method Man, Jennifer Hudson, Jermaine Dupri, Brandy Norwood, multiple GRAMMY award-winning producers, Cool & Dre, GRAMMY-winning producer Rob Grimaldi, Multiple GRAMMY-Award winning Artists Dante Bowe, Chris Brown and Ciara.

Marilyn’s expertise extends far beyond the realm of entertainment. She has also empowered lifestyle, spirits, and consumer brands to achieve popularity and success. Her visionary approach and deep understanding of market trends have allowed her to identify emerging talent and elevate brands to new heights.

What sets Marilyn apart is her ability to stay ahead of the curve. She has an innate sense of what will resonate with consumers and is always one step ahead of the latest trends.

TAG Collective: Impactful Campaigns and Talent Management

As Founder of TAG Collective with a keen eye for storytelling and brand positioning, Marilyn has enabled her team to develop compelling narratives that resonate with audiences and amplify the voices of TAG Collective’s clients. Whether it’s a product launch, a brand partnership, or a celebrity endorsement, Marilyn and her team have consistently delivered campaigns that make a significant impact.

In conclusion, Marilyn Lopez’s journey from Jive/RCA Records to TAG Collective is a testament to her exceptional marketing skills and unwavering dedication. Her ability to build relationships, launch careers, and create impactful campaigns has solidified her position as a true trailblazer in the industry. Marilyn’s visionary approach and commitment to excellence ensure her continued success as she continues to navigate the ever-changing marketing world.

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