Destined2Miillions Founder, Bertha Winston Weighs in on The Rewards and Challenges of Starting a Business
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- May 11, 2023
Bertha Winston’s desire is to inspire and help women of color learn how to begin shifting their income back into their household through several strategies that she’s learned over the last 10 years. How to retire debt free by minimizing taxes, eliminating debt, repairing their credit, and how to invest like the pros.
Bertha is a wife, mother, grandmother, great-grandmother, a successful multi-business owner, Evangelist, and a radio personality. We’re overjoyed to chat with the Founder of Destined2Miillions and TheWinstonExperience who is about to publish her book in the coming weeks called “Love Like You’ve Never Been Hurt”.
We Empower Magazine readers, Please enjoy our interview!
What is the most important work that you do as a business owner?
Bertha: Establish a clear vision and strategy for my company. Effectively communicate that vision and strategy to my team members, customers, and stakeholders. Making important decisions, setting goals and priorities, and creating a culture that supports the success of the company. Additionally, being adaptable and willing to pivot as necessary in response to changes in the market or other external factors is crucial for long-term success.
What is the biggest challenge you face as an entrepreneur and how do you overcome those moments?
Bertha: Entrepreneurship can be an exciting and rewarding journey, but it also comes with many challenges.
Starting a business involves a lot of uncertainty and risk, including financial risk, market risk, and personal risk. It can be challenging to overcome the fear of failure and the unknown. Struggling with managing finances, especially in the early stages of my business when you may not have much revenue. This can lead to cash flow issues and difficulty paying bills.
Staying focused and having ideas and opportunities coming at you, which can make it difficult to stay focused on your core business goals.
Developing a clear plan and vision for the business, including specific goals and strategies for achieving those goals. Managing finances carefully, including creating a budget and monitoring cash flow closely.
As the business grows, building a team to help me manage various aspects of the business. However, finding the right people and managing them effectively can be a challenge.
In what ways do you feel you’ve empowered women throughout your career?
Bertha: As a business owner, I have the power to empower women through their careers by creating a supporting and inclusive work environment that promotes gender equality and provides opportunities for women to grow and succeed. Provide equal opportunities, offer mentorship and sponsorship, help them develop new skills and build confidence and advance their careers. Encourage open communication for them to feel comfortable expressing their ideas and concerns.
Where do you see your business(es) in the next 5 years? What steps are you taking to get there?
Bertha: I want my business to become a leading provider of sustainable and innovative products in my industry. I want to increase my market share and expand into new markets while continuing to grow revenue and profitability.
Identify the key markets and segments that present the greatest growth opportunities for my business and develop a comprehensive strategy for expanding into these areas. Create a strong brand that resonates with my target customers and communicates the unique value proposition of my business. Investing in branding and marketing initiatives, such as social media campaigns, influencer markets, and content marketing.
Developing a clear plan and vision for the business, including specific goals and strategies for achieving those goals. Manage finances carefully, including creating a budget and monitoring cash flow closely. Building a strong team by hiring people with the right skills and mindset and providing them with the support and guidance they need to succeed. Prioritizing tasks and staying focused on the most important activities that will help the business grow and succeed. Seek support and advice from mentors, peers, and other experts in the industry to help navigate challenges and overcome obstacles.
Do you currently need help with your business(es)? If so, what kind?
Bertha: Always. Marketing, social media platforms, and putting systems in place.
What advice would you have for someone who wants to start a company?
Bertha: Identify the key markets and segments that present the greatest growth opportunities for your business and develop a comprehensive strategy for expanding.
Identify a need in the market or a problem that you are passionate about solving. Develop a clear idea of what your business will do, who your target customers are, and how you will make money.
Surround yourself with talented and committed people who share your vision and can help you execute your plan. Stay focused on the most important tasks and don’t get bogged down in the details and don’t be afraid to seek advice and support from mentors, peers, and other experts in the industry. Join networking groups, attend events, and connect with others who have experience starting and running businesses.
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Also be sure to check out Bertha’a latest features via Our Black Woman Magazine, and Vocal Media.
