Celebrating National Mentoring Month With Truckerpreneurs, Sheldon and Tammi Moore

Every January, our Nation celebrates the dedicated mentors whose wisdom, guidance, and positive examples set others on a sound path and help prepare them to succeed. Meet entrepreneurs who have mentored over 500 people into starting their own trucking businesses.

Sheldon and Tammi Moore are a dynamic duo who, in less than three years, has become a dominant force in a specialty niche in the billion-dollar trucking industry. They exemplify success in the cargo/sprinter van and box trucking industry offering a full slate of services including freight delivery, business coaching, training, and dispatching. With God-given vision, razor-sharp focus, and industry insight, they have founded not only one trucking company but several. Yael Transportation, LLC, is their trucking business.

A Truckerpreneur is a coaching and training business teaching clients how to start a trucking company. Sheldon, best known as Coach Sheldon, was a top car salesman for 20 years before he began his trucking career. After driving 18-wheelers for other companies, his entrepreneurial spirit came calling and he founded Yael Transportation. Tammi, a successful healthcare executive with big pharma companies, never considered the transportation field. With help from Sheldon, Tammi founded WJMR Transportation (named for her children). She now serves as CFO of Yael managing the finances, administration, marketing, and staff. Together they have gained a reputation for industry excellence and a nationwide following that has helped their business explode.

Despite their success, both share a higher calling — in ministry. It is their mutual love of God that brought them together and serves as the foundation for their successful marriage.

They are thankful to God for enlarging their territory and they are committed to giving back through their ministry and by helping others grow in the trucking industry. Since the pandemic, their coaching and counsel have resulted in the launching of more than 500 truckerpreneur businesses.


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