Walmart and Target Partner, Tiffany Cartwright on Defining Success as an Entrepreneur
August is Black Business Month, Black business owners account for about 10 percent of U.S. businesses and about 30 percent of all minority-owned, businesses. According to the U.S Census Bureau, that amounts to approximately two million companies owned by African Americans. One woman who is apart of that number is Tiffany Cartwright. She is the founder of Amarra Products, a certified woman-owned, minority-owned, Detroit-based company specializing in natural organic skincare products.
Tiffany has a National brand and is now partnered with several big box retailers including Walmart, Target, Meijer and Stop and Shop. She has been featured in Black Enterprise, Entrepreneur and more for her amazing story and we had a chance to interview her to learn more about her backstory and success.
Where did you grow up? What was your childhood like?
Tiffany: I was born and raised in the city of Detroit. I currently still reside in the Metropolitan Detroit area. I was raised by a single mom from the projects, who I watched work a full-time job while going to school at night to finish her education. She instilled in us a commitment to helping others and to strive for excellence in whatever direction we chose to follow.
What was the inspiration behind your brand?
Tiffany: The inspiration behind my brand was my daughter Taylor who was born with eczema. I was simply seeking natural remedies to treat her skin never in a million years dreaming it would become a national beauty brand.
What do you define as success?
Tiffany: Success to me is defined not by what you acquire but by who you help along the way. Being successful means that you are thinking not just about yourself but also about what you are doing to help the masses. How are you improving the community and what are you doing to bless the lives of others. That to me is real success.
To connect with Tiffany and learn more about the brand, be sure to follow her via Instagram: @glambodyscrubs