Women of Excellence Spotlight: Zuri Dale

We always strive to find and highlight women of excellence. One such woman is scientist and beauty expert, Zuri Dale.

Zuri has been a life long lover of makeup. In 2018, she expanded her services to semi-permanent makeup and has since gained 10 certifications in the field. Zuri’s artistic eye coupled with attention to detail has allowed her to progress in the world of both makeup both traditional and semi-permanent. Zuri is an avid learner and holds a Bachelors degree in Biology from Texas Southern University and two Masters degrees from Texas A&M University. As perfectionist, she aims to make each client look their best with an emphasis on the integrity of the skin. Zuri is continually upgrading, learning and developing new techniques. Her understanding of art and skin science transfers wonderfully into the art of micropigmentation. Zuri is a licensed tattoo artist in the state of Texas and was awarded the PMU Women of Color Award for Best New Artist in 2019, SHEEO of the year in 2022, and the Best Speaker in Science of Permanent Makeup Award in 2022.

Outside of permanent makeup, Zuri is a trained scientist. With a background in the sciences, Zuri developed a training program that hyperfocuses on bridging the gap between the art and science of permanent makeup. Zuri avidly believes that is the science of permanent makeup that yields stellar results and this is what sets her apart in service and training. She focuses on the scientific principles of skin physiology, pigment chemistry, science of skin, and infectious diseases to perform safe services with lasting stable results.

Outside of Artistry By Zuri, Zuri is employed as an Epidemiologist and her current work is exploring the virus that causes COVID-19. Specifically, Zuri is focused on the incidence distribution, and control of COVID-19. Zuri is enrolled in a doctoral program with slated completion 2024.

We had a chance to interview Zuri and learn more about her entrepreneurial journey.

What was the inspiration behind your brand?

Zuri: I am inspired by a need to show that women can do and be it all. I used to think I was either a career woman or an entrepreneur. I did not think it was possible to do both on a larger scale or at all for that matter. My goal became to show how possible it was. That we do not have to subscribe to one or the other. Black women are indeed magical and we can do all of the things we want without having to settle.

What’s your best piece of advice for aspiring and new entrepreneurs in the beauty industry?

Zuri: My best piece of advice is to discipline yourself and focus on the non-tangible skills. Mental stamina, ethics, discipline. Those are the attributes that last. There is power in having a clear picture of what you want and keeping it in front of you. I have set a filter in my brain and as a result I am more likely to see and therefore act on opportunities that relate to those goals. I also advise that within your art, whatever that is, find a part of it that really excites you and pursue that piece with intensity and integrity.

Who is your business role model? Why?

Zuri: I am extremely motivated by Beyonce. It seems so cliché but the integrity with which she runs her business is admirable. It doesn’t compromise and I love that for her.

Connect with Zuri online @artistrybyzuri

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