The Big Chop With Miranda Moy of Moy Hair Essentials
The big chop is part of the natural hair movement which encourages women and even men to embrace and wear their natural hair. Many people use this as a fresh start after damage from chemically processed hair. This is a huge process for most people and we sat down with hair expert Miranda Moy to learn more about her business and her personal big chop experience.
Tell us about yourself.
I’m from Detroit born and raised and currently still reside in my hometown city. I am the youngest of all my siblings and grew up in a household of all women. Living in my home I was able to get a front-row seat to all things beauty and how that made you feel about yourself, so it wasn’t too much of a surprise to my family that I started a business in the beauty industry. I had a memorable childhood and there are a lot of things that stick with me today. I had both parent’s attention, considering I was the youngest of everyone. I spent a lot of time outside with a lot of my friends, and those same friends have been supporters of my business to this day.
Who do you feel is your target audience?
My target audience is people! Men, women, and children. For people who take pride in their hair, who freely embrace themselves and their natural roots, and have a lifestyle centered around health.
What do you define as success?
My core values are family, pride, community, and the spirit of black wealth building. Being a lesbian, a black woman, and a black small business owner, I’ve learned that life is about choices, and every one of our choices contributes to our success and most importantly our happiness. I’ve been a full-time entrepreneur for 4 years, and this is my way of establishing something that my family, can be proud of, for many generations to come. This is what success will feel like for me.
What was the inspiration behind your brand?
When I decided to go natural, I joke about how I big chopped my hair and everyone laughed and thought I was crazy, but at the core, this was really a very troubling and insecure time for me. What I really wish I had was a place I could walk into and know exactly what to get and use to make me and my hair look and feel better; to be able to ask the beauty supply owner, my hair stylist or even friends and family what to do. But, information and shared experiences was very few and far between. Thus, my passion began and my vision became more clear. I wanted to start a hair care line for women with natural hair and have a positive influence on how women felt about, and embraced themselves.
How do you differentiate your business from the competition?
Things were a little different back then when I big chopped and started Moy Hair Essentials, because today, we get to see more women of color embracing their natural hair, and more black hair care brands but there’s still a disconnect. I didn’t just wake up one day and have this beautiful curly hair and then knew how to manage it. Having to go through the transitioning phase between processed hair and natural hair, I understand how challenging that can be. There’s a whole audience of women who can relate to that story, and maybe they want to care for their natural hair and they just don’t know how my products are for them too.
Keep up to date with the brand online: @moyhairessentials