Interview With Nukeyia Pearson of Black and Family Owned Business, Derx
There has been an increase in the use of cleaning wipes over the past two years due to the pandemic. There is a black-owned, family-owned brand providing safe, non-toxic wipes to families everywhere.
The Pearsons started Derx in 2020, but Mrs. Pearson has had experience cleaning homes for over 30 years. A lot of her ideas for the product came from generational cleaning techniques passed down from her family. But last year there were very few products without harsh ingredients on local shelves. So, they began to create their own product for their kids as well. They thought of all the harmful irritants that our children are subjected to and wanted to change that.
Derx is a brand that is family-friendly that all communities can use because they consider you like family. Derx’s limited ingredients use a holistic approach with essential oils that makes everyday cleaning safe for adults and our little ones. Derx is a legacy brand that promotes simple ingredients that are not harmful to our youth. We had the opportunity to interview Nukeyia Pearson, the mom behind the brand.
What do you enjoy most about being an entrepreneur?
Legacy is the most important part. Flexibility and maintaining ownership. We also enjoy offering more options for all-natural cleaners.
What do you find most challenging about being an entrepreneur?
When you are an entrepreneur everything is on you; not every day is a good day. You are in sole control and fully responsible for yourself, managing a team, subcontracting, etc.
How do you manage feelings of doubt?
I remain optimistic and remember that anything worth having, you must work hard for.
What does a typical day look like for you?
I market the company on social media. I create the product, and my husband helps with maintaining the website, accounting, and shipping the product.
How do you come up with new ideas for your business?
I normally come up with ideas in prayer. I construct a product through tests. Once it is perfected, my daughter tests it, and then we start getting the product ready for production.
Tell us about your products. How many do you offer? What’s your best seller?
We have 6 different scents for wipes and 2 scents for spray; which are our flagship products. Our best sellers are peppermint and lavender.
What has been your most significant achievement?
When we were listed as one of the top 5 Black-owned cleaning suppliers in MN. ShoppeBlack also listed us as in their top suppliers. Because of that, we achieved word of mouth success and sales.
What goals are you still working towards achieving?
We need to get on more local shelves in stores and expand to a warehouse.
Why is it important to use non-toxic products?
Non-toxic products are not harmful to your skin, or the environment. They also do not cause health risks. Toxic products often leave behind chemicals that are harmful; the average chemical company has Quaternary ammonium compounds, Bleach, and Hydrogen Peroxide. Derx Wipes does not use these chemicals.
What’s your best piece of advice for aspiring and new entrepreneurs?
Keep going, and stay consistent. Make sure you move around; most support comes from people outside of your comfort zone. Don’t doubt yourself because if you doubt yourself, they will doubt you.
Be sure to connect with Derx online to stay up to date with the brand: