Celebrating International Black Women’s History Month With Nichelle Walker,

April is International Black Women’s History Month. We are highlighting extraordinary Black women in all industries. We interviewed Nichelle Walker, a woman doing extraordinary work in the music industry as well as in several other business ventures.

Tell us about yourself.

Nichelle: I am a girl who dares to dream, a girl who’s not scared to do, a girl who’s not afraid to fail. I am a woman! I am a fearless warrior who’s walking in my purpose.

I grew up on the Westside of Chicago and I am still living in Chicago. I am now married, going on 6 years now. A fun fact, I went to high school with my husband, but I did not know him at all, I still find that funny. I have 5 kids. Four I birthed and I have a wonderful bonus son.

What was your childhood like?

Nichelle: My childhood was good in the sense of my family being great, we are very close. My grandparents were the best, I learned a lot from them. My cousins were my best friends, I remember we would all spend the night at my grandparent’s and sleep on pallets on the floor it was always us. However, my school life was not so great. I was always picked on and talked about growing up because my mom could not afford nice things. So, it was ruff on a sister, kids can be so mean for no reason, but I got the last laugh on them.

What do you define as success?

Nichelle: Success in my opinion can be a tricky thing. If you don’t be careful, you will be chasing someone else’s success that was not meant for you. I define success as achieving the goals I set in place for myself. I can’t worry about what another person success is, because we all are different people. We all have different mindsets and goals, I might think getting all my laundry washed in one weekend a success, while the next person might feel like that’s a chore. I am big on vision boards and writing down things that I want to do and accomplish. It’s the only way for me to think my thoughts through. For me success, is still going at it, even if I fail the first time. I am going to keep going until I achieve my goals which will lead me to feel that I have succeeded.

What was the inspiration behind your brand?

Nichelle: My inspiration is my love for my family. The legacy that I want to leave behind and the lives I want to touch while I am here. Love starts at home, and that’s what inspired me to create my brands. I wanted to focus on family and quality time.

How do you differentiate your business from the competition?

Nichelle: Well, I know this might sound crazy, but I really don’t focus on competition. I know it’s there, but I feel it’s enough to go around so I am not pressed. I spend my energy on developing a good quality product and provide a great customer experience for my customers. Customer service is the biggest piece to any business, and I give 110% to my customer, I am always thinking of ways to grow and increase my customer’s experiences with my brands.

April is International Black Women’s History Month. Why do you feel this month is so important? 

Nichelle: I feel this month is important because we have eyes on us and for a second, we are not getting overlooked. Being a black woman in business is hard, and not just business because I come from Corporate America, and being a black woman there is hard as well. We are overworked, overlooked, underpaid and feared. This one month we can shine our lights bright and say hey I’m the sh*t without being told, “well you did this great, but….” I swear there is always a “but” when you are feared, I guess to keep us in our place.

How do you feel your brand will make history?

Nichelle: I think my brand will make history because I created my own lane and space. I saw a need and did something about it instead of complaining, I also believe that I have been given an assignment to inspire people and I will do my best to complete my purpose.

Connect with Nichelle and her luxury retailer company here:


Connect with her record label here:


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