Celebrating International Black Women’s History Month With Kira Deevah

April is International Black Women’s History Month. We are highlighting extraordinary Black women in all industries. We interviewed Kira Deevah, a woman doing extraordinary work in the music industry with her brand, Deevah Ent.

Kira Deevah always envisioned herself as above average. Growing up in Paterson, New Jersey, she became determined to inspire those who were passionate about wanting more than their environment. Although there was adversity; Kira became dedicated to using her God-Given talent as a tool to help others achieve greatness.

The Kira Deevah Show aired in 2016, a platform for creators and artists to promote their brand. Kira Deevah uses a custom approach with each individual she interviews.

In 2018 she created Deevah Entertainment a full-service record label that gives independent artists access to a global distribution system and a dedicated team that provides all aspects of marketing and promotion services.

Tell us a little about your backstory.

Kira: I grew up in a single-parent home in Paterson NJ. My childhood was extremely lonely but always found a way to focus on my blessings. My Mom worked many hours and my father wasn’t there. Most of my time was spent listening to music in my room which eventually became a passion of mine. I currently reside in East Rutherford, NJ

April is International Black Women’s History Month. Tell us about your brand and what you are currently doing to pave the way and make history.

Kira: Deevah Entertainment is a full-service talent management agency that gives creatives access to a global distribution system and a dedicated team that provides all aspects of marketing. Black Woman-owned and operated. We are making history by providing diversity in a male-dominated industry. Maintaining unity in an industry full of competition. We help maintain fruitful relationships so that everyone has a chance to get a piece of the pie. We do it for the culture.

What do you define as success?

Kira: I define success as an individual achievement that influences your motivation and drive. When it comes to your career, how you see success affects your choices and priorities, ultimately shaping the path you take.

What has been your most effective marketing strategy to grow your business?

Kira: My most effective marketing strategy is social media. I believe The Kira Deevah Show became successful on Facebook and Instagram. Social media marketing provides people with valuable material that they want to share throughout their social networks, resulting in increased visibility and traffic.

What’s your best piece of advice for aspiring and new entrepreneurs?

Kira: The best advice I can give aspiring and new entrepreneurs is to have a plan. Once you have that plan, believe in it with everything in your heart. Then do the work.

Who is your business role model? Why?

Kira: My role model is Oprah Winfrey for sure. She embodies business in my eyes. I can see myself in her. Rihanna is also an inspiration as she constantly reinvents herself as an entrepreneur she gives me motivation.

What do you have planned for the next six months?

Kira: For the next six months, we are marketing our Artist OTS L’A of Paterson, NJ New album Mentality 2.0 is available now everywhere.

As well as Bull Reef of Philadelphia, PA new singles Remember, Different.

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