Women in Business: Founder/CEO of Shop Wayne Anthony, Wendy Jacob

Established in 2019, Wayne Anthony is a female minority-owned brand aiming to celebrate life and everyday heroes! Their official tagline/motto is ‘celebrating life and everyday heroes’. The brand offers clothing, accessories, monograms, and customized gifts that inspire one to never stop passionately living their dream. The products created are intended to keep one’s head and heart moving in the right direction. 

We Empower Magazine got an exclusive interview with the Founder/CEO of Shop Wayne Anthony, Wendy Jacob.

Please tell our readers about your business and the products sold at Shop Wayne Anthony?

Wendy: My story can be summed up in four words:

#Survivor. #Fighter. #Relentless. #Power.

When life knocks you on your butt, you’ve got two choices. You can give up or you can get up. I chose door number 2. I chose to survive my heartache, fight the hopelessness, be relentless in the pursuit of my dreams and own my power. I did it for my son, and I created Wayne Anthony for him, too.

Wayne Anthony is a black-owned motivational brand that respects your life’s journey and we aim to encourage others to never stop living with passion. Our goal is to provide you with inspiring products that keep your head and heart moving in the right direction. We celebrate and inspire anyone who’s looked life flat in the face and didn’t flinch. If that’s you, you’re my hero. Survive. Fight. Be relentless. Own your power. Wear your story.

Our tees are made with 100% relentless cotton and are available in a variety of bold colors and sizes to compliment any wardrobe. Plus, they’re softly shaped to complement a woman’s curves. Be Unique. Shop our bold colors t-shirts and complementary accessories.

In what ways do you think your company makes an impact in the lives of men, women, and children?

Wendy: Wayne Anthony reminds women, men, and kids that they’re built to last….that they should never give up even when they feel like quitting. Life is a demanding journey. More often than not, it demands an effort that seems to exceed our abilities. We as parents, mothers, fathers should instill the will to stand and fight in our children. As kids grow, they must learn to stand their ground even when it hurts to stand.

Happy Women’s History Month! What does this time of the year mean for you and how do you celebrate it?

Wendy: I grew up with four sisters, and two brothers. We were always surrounded by strong women. Women who know who they are and have the courage to stand and fight for what they believe. They taught us that life will always have obstacles but being determined will take us far. Also, to never give up on anything we desire in this life — or the next.

Each woman in my family selected professions that were predominantly female: Education, nursing, fashion, beauty, and entrepreneurship. We each took our ‘jobs’ and quickly made them into careers and built our own businesses. We each made our own history.”

Are you currently seeking assistance with your business? If so, what kind?

Wendy: My biggest obstacle with maintaining my business is generating income. Micromanaging each sector of Wayne Anthony while having a full-time job and being a full-time mom is challenging. As a result, the brand is growing at a much smaller rate than anticipated and is becoming increasingly harder to fund because I am the only person investing in it. More funding would allow my business to do more influencer and email marketing.

What does the rest of 2022 look like for you as an entrepreneur?

Wendy: It’s my hope that 2022 will be about getting our message out through media, influencers and email marketing to potential customers. We hope to increase our social following and customer base.

How can we keep up to date with all you have going on?

Wendy: Follow Wayne Anthony on social media to keep up with our latest news and product launches. Also, subscribe to our newsletter.