Detroit-based graphic designer/illustrator, Tiffany McGraw, has been honing her skills as a graphic designer and artist for the past 11 years.
Originally a print journalist, Tiffany combined her desire to highlight what’s missing and needed in the world with her love of art to create a stationery line that reflected the diversity that she felt was missing in the greeting card industry and also highlight the need to help remove the stigma surrounding mental health especially among women of color.
Paper Rehab, owned by McGraw is inspired by all the amazing women in our lives, our message seeks to celebrate, cultivate, restore and heal relationships. Promoting healing, compassion, support, and a spirit of sisterhood that can be counted on no matter what.
We Empower Magazine got an exclusive interview with Tiffany McGraw.
What inspired you to become an Entrepreneur?
It was one of those things that I always wanted and I believe that it’s in my blood. I watched my Dad lead business meetings and had a natural desire to do the same. The funny thing is recently my dad gave me a business meeting agenda that I created when I was 6 for our family and he laughed and said I knew then that you would be your own boss.
What would you like our readers to know about Paper Rehab?
Paper Rehab was designed for women and is focused primarily on restoring, healing, cultivating, and celebrating the relationships among women. We strive to create stationery that speaks to the soul of the issue and hopes that people will use it as a tool to repair what’s broken, support, and cultivate new and important relationships.
How do you manage family and your career?
It’s an ongoing process of finding what works for my family and myself. Now that my two sons are in school full time I try to handle all of my work responsibilities during those hours and when they and my husband get home I can focus on nurturing them. I also find myself spending long nights working after everyone is asleep but it doesn’t stress me because I am doing work that I love and believe in.
How has business been for you during the pandemic?
It has been one of the most profitable times for me that has been rooted in purpose. I created these cards well before the pandemic but they were for this time such as this Esther 4:14 when people were home alone or missing their family or needed support. Many customers and retailers commented that this was exactly what they needed during this time.
What do you enjoy most about being a graphic designer?
As I designer I love the problem-solving aspect and how it can be used to communicate visually healing or restoration. I love paper and have always loved it and grateful to be able to use it to fulfill my purpose.
How did your Journalism journey come about?
I have always loved writing but initially majored in Creative Writing and after too many questions from others about what would I do with that career, I changed it to Journalism. My goal was to work for Essence magazine but life got in the way. What I loved most about it was giving people a voice- especially women.I was able to do that at the Michigan Citizen Newspaper and I went on to work for the Detroit News in the Business News section. It was during my time in journalism and stories that I heard that led me to write, design, and illustrate many of the cards that I have in my line. I was able to do that at the Michigan Citizen Newspaper and I went on to work for the Detroit News in the Business News section.
What are you currently working on?
I am working on a new line of cards and notepads.
What else can we be on the lookout for?
Paper Rehab can now be found in Barnes and Noble (600 stores) under a brand named Black Joy Paper!
Learn more by visiting https://www.paperrehab.com/
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Multimedia Creative and Personality Tammy Reese is an award-winning Writer and Journalist. Writing and Directing short films on social issues to spread awareness through the arts gained Tammy the Makers: Women Who Make America Award honor on International Women's Day 2019. Tammy currently serves on the Communications Committee for New York Women In Film and Television. She is also the Founder and Owner of Visionary Minds Public Relations and Media.