Angelique Velez, Celebrity Makeup Artist and Founder of Breakups to Makeup

Angelique Velez, can quite literally say “love raised me, lipstick saved me”.  Makeup artist and founder of Breakups to Makeup used her own personal journey with heartbreak to fuel the creation of Breakups to Makeup (B2M), which is now one of the country’s most sought-after high-quality accessory and apparel brands for makeup enthusiasts.  Sold online and in retail stores including Sephora, QVC, Walmart, Urban Outfitters, Ricky’s, and NYLON Shop.

Born and raised in New York, and of Puerto Rican and Cuban descent, Velez launched B2M in June 2013 to spread the message that makeup is more than just a simple product, but also an art form.  As a makeup artist for more than a decade, Angelique recognized the importance of this creative outlet and wanted a way to educate and inspire others while turning heartbreak into moments of self-celebration. 

Under her leadership, unmatched creativity and massive passion for adding a touch of wit and glam to Breakups to Makeup, her infamous clutches “Love Raised Me Lipstick Saved Me” to “I Would Cry But My Mascara is Designer,” have been seen in the hands of legends such as Cher to being featured in national media outlets such Refinery29Marie Claire, Allure and Latina, to name a few.

Prior to embracing entrepreneurship and dedicating herself full time to her passion project, Velez was, and still is, a professional makeup artist. Velez has had the opportunity to work with leading artists such as Dick Page, Tom Pecheux, Kabuki, Christian McCulloch, Hung Vanngo, Makky, James Vincent and Yuko Takahashi and has been a part of shows for Michael Kors, Marc by Marc Jacobs, Project Runway, Alexander Wang and Tommy Hilfiger. She’s also worked notable televised events multiple times including the Victoria’s Secret Fashion Show and the MTV Video Music Awards.  She is also a proud member of the IATSE Local 798 Union.

We Empower Magazine got an exclusive interview with Angelique Velez.

Angelique Velez

Please tell us about Breakups to Makeup and how it came about?

Angelique: I launched Breakups to Makeup after going through a bad breakup. I was with the person for almost 6 years and I was devastated. It was out of the blue for me and I found myself in a depression. I didn’t want to do much of anything at all. As a makeup artist, the only thing to get me out of bed and out of my apartment was my job.

Applying makeup to others and seeing their reaction inevitably started making me feel better about myself as well. Being a makeup artist I always knew the power of makeup, but this was on a whole other level. It literally saved me. That’s how I came up with the concept and message behind the brand and the birth of Breakups to Makeup.

What do you enjoy most about the work that you do?

Angelique: I have to say it’s inspiring and empowering others. When I first started Breakups to Makeup, people were getting the slogans tattooed onto their bodies and that was so surreal to me. The fact that my phrases were permanently on someone, that they believed in them that much, was surreal.

Now fast forward with the implementation of the educational aspect to the brand, I enjoy being able to inspire others to start their own brands/businesses. The fact that I am able to do that means the world to me.

What have been some challenges you overcame that made you a better entrepreneur?

Angelique: I think the biggest challenge is the fear of failure. The truth is, you are going to “fail”. Not every door is going to open for you, not every opportunity is meant for you, not every client is yours. In fact, more doors will close than open; but the key is to keep going. To keep striving. To keep hustling. I know from the bottom of my heart that what my team and I are creating is needed, especially for women of color.

I am not going to stop and I am going to fail my way into what is meant for me and the brand because that is how I am going to succeed and show others that they can too. We need more women and women of color out there, showing us and the next generation that it is possible. That is what keeps me going every day.

What are some memorable moments in your career so far?

Angelique: I would have to say launching in Sephora was one of my most memorable moments! We launched in all of the stores in the US and Canada. It was HUGE for myself and the brand, all while I was becoming a new mom! I think I gave birth and then the launch happened the next week, it was such a whirlwind (my son is now 5)!

Fast forward another huge moment was launching in both QVC and during a pandemic. It was absolutely insane. I was so happy for the brand but torn with everything going on in the world. It was the catalyst that helped me expand the educational aspect to the brand and launch courses, a mastermind, and a podcast so it was definitely memorable.

Another memorable moment was on social media. I was sent a post of Cher with one of our most popular Breakups to Makeup bags! It was such a pinch me moment — CHER!!!!

What are some makeup tips you can give us for the fall and winter seasons?

Angelique: Right now what I love about the trends is that I feel like it’s a blend of makeup from the 70s, 80s, and 90s. It’s all about lifting the face. For example, blush placement on the cheekbones rather than the apple of the cheek, subtle highlight that looks like it’s coming from within the skin itself, and bushy brows. I love to play with more of my cream products to achieve these looks and to get that glow. I am also loving the darker lip, channeling a more 90s vibe. I’m all about a dark lip liner and nude lipstick.

What is a super fun fact about yourself that many may not be aware of?

Angelique: I’m obsessed with mozzarella sticks, I love Drake and I can only whistle backward.. LOL.

What are you currently working on?

Angelique: As I mentioned I am currently working on a more educational aspect of the brand. I am focusing on one-on-one mentoring, a mastermind program as well as a club; all of which are tailored to makeup artists and/or entrepreneurs. I have also created a podcast called Hey Glowfriend that helps inspire and empower those on their entrepreneurial journey.

Basically, I have been creating resources that I wish I had when I had first started Breakups to Makeup. My hope is that they help others along their journey of entrepreneurship.

What advice would you have for anyone who wishes to follow your career path?

Angelique: I would say to remember why you started. Make sure to write it down, or have it somewhere where you can see it. This path is not meant for everyone, but if it’s something you can’t go a day without thinking about then it’s meant for you.

Make sure to find your people and keep them close. Those who are like-minded and help inspire and push you forward and who understand what you are going through.

Make sure to remember who YOU are and what you’ve accomplished. NO ONE can take that away from you. Write your accomplishments in a journal and keep it close. Especially on days where your mind is telling you otherwise so you don’t forget who the hell you are! You got this, I promise!


Keep up to date:

Breakups to Makeup:


Instagram: @breakupstomakeup


Angelique Velez:


Instagram: @theangeliquetechnique

Start typing and press Enter to search