Lunden Olin II from Brooklyn, NY is a published Celebrity Stylist, Creative Director, Fashion Designer, Personal Shopper, Panelist, and self-proclaimed “Fashion General”. Lunden hit the fashion scene in 2005 for NY Fashion Week (NYC) to debut his edgy urban chic line called “Olin Edizione”. Lunden’s brand took off and soon after, he created his now-iconic “Looks by Lunden” tagline. Since then, Lunden has worked with notable networks and magazines such as VH1, B.E.T., FUSE, Life & Style, HEED, Elements, Sheen, and The Source Magazine. His styling has also been featured on media outlets like The Shaderoom, BuzzFeed, and It’s Only Entertainment.
Lunden works with numerous modeling agencies and celebrities like Tobias Truvillion (FOX 5 “Empire”), Vicky Jeudy (“Orange Is the New Black”), Big Freedia (Big Freedia Bounces Back), Rapper Lil’ Mama, Kiersey Clemons (Neighbors 2: Sorority Rising), Isis King (Top Model), Brittany Mirabile (“The Purge 2: Election Year”), and Ginuwine (Singer/ Songwriter, Star of Bravo TV “Your Husband Is Cheating On Us’’). Lunden has taken his many talents behind the screen by directing his first music video in 2017. Lunden has stepped from behind the scenes to style with BuzzFeed in a series of videos streaming from their NY headquarters. In addition to his creative direction, Lunden’s philanthropic efforts are a huge part of his identity. Lunden curates and supports community-driven projects/events that benefit under-served areas in New York City.
We Empower Magazine got an exclusive interview with Lunden.
How has your journey been so far as a celebrity stylist?
My journey has been a roller coaster of ups downs but still loads of fun and mementos. Lately, I don’t even know how I make it all happen sometimes.
Can you name several of the celebrities you have previously styled?
Reginae Carter, Johnell Young for Hulu Wutang , Dapper Dan and Fuse TV.
What are some of the most memorable moments in your career?
I think two of my memories are styling Cory Hardrict, Jay Ellis, and Colman Domingo all for a magazine cover and styling Big Freedia for Wendy, those moments for me was life-changing because I once was there as an audience member for the Wendy show and growing up watching Colman Domingo and Cory career watching Insecure then working with all three was life-changing and took my career to the next level.
What are you currently working on?
I just got back from working in Miami on a new lifestyle show for Fuse TV. Styling the new YouTube show 8atthetable plus working shows like Black Ink, Love and Hip Hop, and Music Videos.
What do you enjoy most about the work that you do?
I got to be me for so long. I worked 9–5. That wasn’t expected of me being the black creative that I am and people are always surprised that I can make them look their best which always makes me smile.
Any fall fashion tips for our readers?
Tailor your clothes don’t throw them away if you gained or lost weight. Make your local tailor your friend. And try different winter coat options than black. We all have enough black winter coats so spice it up a little or go bold with a bright color or neon.
What is a quote that you live by?
You can teach fashion but you can’t teach style.
In what ways do you feel you make a difference in the world?
I try every day to be a bright light in people’s lives. We are all going through things so if I can make you laugh, make you feel good with my styling, or just be there to listen because everyone wants to feel loved.
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Multimedia Creative and Personality Tammy Reese is an award-winning Writer and Journalist. Writing and Directing short films on social issues to spread awareness through the arts gained Tammy the Makers: Women Who Make America Award honor on International Women's Day 2019. Tammy currently serves on the Communications Committee for New York Women In Film and Television. She is also the Founder and Owner of Visionary Minds Public Relations and Media.