Latoya Cooper is making headlines as an authentic and passionate A-List Artist Career Strategist, Singer, and Author. She has been featured on platforms such as Essence, Dallas Observer, Rolling Out, and Shoutout DFW.
In response to the lack of hands-on career & business strategy training for indie artists like herself, Latoya decided to put her extensive business and project management experience to good use by founding Music Meets the Boardroom in 2017. Latoya is also currently in the process of publishing her book Simple Methods, Smarter Decisions, designed to help fellow female recording artists maneuver through the music industry with confidence. Her growing podcast features key business and music industry experts, such as CeCe Peniston, providing indie artist-entrepreneurs with vital strategic business insight, advice, and support.
We Empower Magazine got an exclusive interview with Latoya.
Tammy Reese: Who is Latoya Cooper?
Latoya Cooper: Latoya is a light-hearted free spirit with an eclectic ambitious soul. Her SuperPower is the gift of Vision. She uses her gift to help musically inclined people find clarity and mission around their talent. She desires to leave those she meets in a better place than she found them, even if it’s through a simple heartfelt smile or hello.
Positive energy can truly make a difference in someone’s day these days. She enjoys learning and is a BIG information nerd. She is drawn toward anything with bright colors and fashion items that boldly sparkle, “blind me with your fashion expression”, said Latoya!
Tammy Reese: Please tell us about your book and what can readers expect from it?
Latoya Cooper: SIMPLE METHODS SMARTER DECISIONS: Safety Resource For Female Recording Artists, was put on my heart to write during the pandemic. The book is designed for up-and-coming female recording artists and indie artist-entrepreneurs maneuvering the male-dominated music industry.
We have seen the magazine headlines and heard the national news stories associated with some of the most famous recording artists in the world. But what about the stories we don’t hear, within the Indie Artist Entrepreneurial community.
The realities surrounding the music industry can be exciting, glamorous, and desirable, but also dark and destructive. In an environment where narcissistic behaviors thrive, a craving for power challenges personal leadership. Yet, it creates a platform that can change the world like no other. As a woman maneuvering the world of music, you may soon encounter unique needs at many levels.
An early open conversation in a woman’s musical journey can make a world of difference in her successes, both personally and professionally. “Simple Methods Smarter Decisions: Safety Resource For Female Recording Artists” serves as a guide, an open dialogue of lessons any woman can find valuable when walking the road many artists have taken. This easy read is for the shining star in YOU. The “eager to experience your full potential”, yet “learning the challenges of an industry”, YOU!
This book is my way of reaching back and sharing valuable experiences and powerful lessons learned that will give any young woman a leg up….. I want this book to serve as an avenue for continued meaningful conversation for women in the music community.
Chapter highlights include: understanding the power of your gift, helpful ways to stay safe, dating in music, and exploring the social expectations and pressures of being a woman in leadership. There is no book like it on the market, I know it will make a difference in someone’s life and musical career journey.
Tammy Reese: What inspired you to enter the music industry?
Latoya Cooper: I was born to be a singer, not being part of music as a profession was not an option for me, which is the case for many talented people. Singing, music, art, and creative self-expression is a big part of my DNA. It is part of my spiritual walk. Through creativity is how I spiritually connect. I cannot imagine life without working in the music industry in some capacity, it is my heartbeat.
Tammy Reese: What do you enjoy most about the work that you do?
Latoya Cooper: I enjoy having the honor to witness indie artists shift into the BORN entrepreneur and CEO they were created to be; when a talented artist embraces their full being as an entrepreneur and visionary it is inspiring! When an artist understands the value they bring to the table, something beautiful happens. I love being a part of building a legacy around a gift that God has trusted someone to use as a healer and inspire community into action, and serve as a product and service that provides for their family.
Tammy Reese: What are some memorable moments in your career so far?
Latoya Cooper: There are so many!
(1.) Attending the Grammys live was a dream come true (the parties are unreal).
(2.) Working with extraordinarily talented artists that you know are the future
(3.) Receiving random calls from Grammy winner artists, with career questions. They could call anyone, but they chose to call me. It’s always a joy to support their next-level career moves.
(4.) Finishing my first book,SIMPLE METHODS SMARTER DECISIONS: Safety Resource For Female Recording Artists. This book brings to light important topics within the music industry that affect women and will help position the next generation of female artists for the better.
Tammy Reese: What do you think of women empowerment, what comes to mind?
Latoya Cooper: What comes to mind when I think about women empowerment…. Femininity and Influence! Women understanding and clearly embracing their full being and owning their innate power unapologetic. Not being afraid to speak up for what is right for their best interest, what women want or do not want in their lives.
Understanding that NO is a non-negotiable and standing firm. There are so many wonderful women who are doing great things out in the world and I am truly inspired. I strive to be as motivating and effective as they are, it is beautiful to witness. I am eager to be part of the experience, movement, and legacy I see being built right now today.
Tammy Reese: How do you use your resources and platform to empower others?
Latoya Cooper: The foundation of Music Meets The Boardroom was built on empowerment. We are about sharing information, information, information. Information is truly power! Our ideal clients are indie artist entrepreneurs who want to build a thriving business around their talents.
We focus on building business confidence with the artist, understanding basic business and industry concepts and practices. We teach them how to build an effective business strategy and how to professionally position themselves for the outcome they desire. We help gifted people not only build a solid business but also find the empowering mission behind their trusted gift.
Tammy Reese: What are you currently working on?
Latoya Cooper: Right now, I am focused on the launch of the new book, SIMPLE METHODS SMARTER DECISIONS: Safety Resource For Female Recording Artists. Also, I am working to get the word out about our Annual Indie Artist Power Conference scheduled for September 18th and 19th – early bird tickets are on sale now.
Tammy Reese: What would you like your legacy to look like?
Latoya Cooper: I want to leave this earth empty. I want to leave everything here on this earth that I was meant to leave and do everything that I was meant to do. I do not want to hold back in any way! I would like my legacy to be, “Latoya was an inspiring peaceful force that moved talented and gifted people toward their highest level of greatness. She helped them see clearly the powerful resource they have been trusted with to heal, enrich those around them and the lives of artists and legacy who follow them.
Tammy Reese: What else can we be on the lookout for?
Latoya Cooper: Lookout for the Music Meets The Boardroom Podcast every single Friday! The podcast is available on all Podcast platforms, including Spotify and Apple Podcast – we drop gems on the Podcast! Also, our unique journals available on Amazon, specifically created for indie artists, singers and songwriters are being added by the week!
Tammy Reese: How can we contact you via social media?
Latoya Cooper: You can find me on all major social media platforms including Instagram, YouTube, LinkedIn, Twitter, and Facebook under the social media handle @Latoya_Cooper_The_Songstress. You can also get in touch with me at www.LatoyaCooper.com
Latoya‘s book is now available for preorder at Barnes and Noble. Click HERE to purchase it today!
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Multimedia Creative and Personality Tammy Reese is an award-winning Writer and Journalist. Writing and Directing short films on social issues to spread awareness through the arts gained Tammy the Makers: Women Who Make America Award honor on International Women's Day 2019. Tammy currently serves on the Communications Committee for New York Women In Film and Television. She is also the Founder and Owner of Visionary Minds Public Relations and Media.