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Global Beauty Mogul Bella Rose Lands Target.Com Deal With 7 Figure Brand

Global Beauty Mogul Bella Rose Lands Target.Com Deal With 7 Figure Brand

The true definition of every woman Bella Rose is a thriving entrepreneur, beauty & lifestyle philanthropist, wife, and mother.  Bella developed a love for Glam, in 2008 with interest in the new trends Bella Launched the Bella Rose Passion Brand she dived head-on into the beauty industry by opening the company’s first brick and mortar, Bella Rose Boutique in 2010. Bella took that opportunity to feed her love of the latest fashion and trends.

After high demand from well-based clientele about her potential for carrying makeup, she decided to launch a cosmetics company to meet their needs. Naming the line Bella Rose Passion. The lip line features all-natural products, made with special ingredients such as shea butter, which helped launch a natural revolution in the cosmetic industry. Bella Rose Passion Cosmetics have been featured on many celebrity faces and in shows, such as R&B Divas Atlanta, The Real Housewives of Atlanta, Starz Original “POWER” and various music artist.

Bella was attending all events even asking business owners can she set up a pop up to sell products she handed her business cards to everyone in the stores when grocery shopping, Bella goal was to go unnoticed and it worked, Now selling wholesale Lipstick, Creating Lipstick Lines for others also Bella Rose Passion Products are sold in various boutiques worldwide.

Bella Rose‘s contributions to the beauty industry were featured in Sheen, Black Hair, Hip Hop Weekly, and Essence magazines, also various radio stations, and iReport CNN. Her success landed her a small supporting role on the Bravo series, “The New Atlanta,” in 2013. Shortly after she began producing her own reality TV show she solely created ” MUA of Atlanta ” which piqued the interest of many producers for Television Network, Bella also produces and directs on Photography and Music Video Sets.

Bella Rose birthed (Bella Rose Artistry) Agency in 2014, which gained notoriety quickly. The agency now employs about a dozen artists. Throughout her success, Bella Rose has maintained community involvement through charity and sponsorship for more than 100 events and entities in Atlanta G.A., South Carolina, North Carolina, and New York. But dealing with her high blood pressure while worrying about her mother who has survived a Brain Aneurysm She wanted to do more to make a difference, Bella partnered with the Brain Aneurysm Foundation to bring awareness to young ladies of different ethnicity.

Bella Rose was Nominated by Boss Magazine as one of the Top Atlanta Women To Watch in the Beauty Industry, also seen with her Bella Rose Artistry Staff on The Steve Harvey Television Show. She then received The Business Excellence Award from 2016 – 2021 Breaking new grounds. Now Bella Rose is focused on her New Skin Care Collection that has launched on Major Retail Websites such as as well as Sold in Macy’s  Lenox Mall Atlanta G.A. and and growing every day. Her plans are to build her empire and become a Global Beauty Mogul.

We Empower Magazine got an exclusive interview with Bella.

Tammy Reese: What inspired you to become a Entrepreneur?

Bella Rose: I was inspired to become a entrepreneur because I knew I didn’t want to be a workaholic like my mom and miss certain school activities, and also I chose to homeschool our sons, I needed a career that would give me a balance to be a supermom and wife.

Tammy Reese: Congratulations on your major deal with Target! How did this amazing opportunity come about?

Bella Rose: Thank you, This deal took us 3 years to achieve. I went to a trade show that a few buyers attended and actually enjoyed our Bella Rose Passion and contacted us, but unfortunately at that time our packaging and branding was not ready so we had to continue to evolve our branding and customer base to get the executives to believe in our brand. We had to really work hard to get his opportunity, we are so appreciative.

Tammy Reese: How has business been during the pandemic?

Bella Rose: The business has increased for Bella Rose Passion during the pandemic actually it helps us evolve to a 7 figure brand. We increased our marketing and created a larger audience to target.

Tammy Reese: What are some of the most memorable moments in your career so far?

Bella Rose: The most memorable moment in my career, would be meeting Steve Harvey, and getting business advice after we appeared on his show. Another memorable moment in my career would always be the beginning because I had to learn everything on my own and that was very complicated yet helpful.

Tammy Reese: What are you looking forward to?

Bella Rose: I am currently looking forward to becoming a successful skincare business owner with products in retail worldwide.

Tammy Reese: What was the best business advice you have ever received?

Bella Rose: The best business advise I have received to date, has been Name it to claim it, clarify what you want in life. Have all things in balance, and always put energy behind words. – “Oprah”

Tammy Reese: How do you use your platform to empower others?

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Bella Rose: I chose to use my platform by sharing information about marketing, and retail entry to other entrepreneurs along my journey in my Facebook group

Tammy Reese: Any beauty tips you would leave our readers?

Bella Rose: Yes a beauty tip I learned would be to massage face upward to they sky to keep your cheekbones high and skin elasticity tight.

Tammy Reese: What do you want your business legacy to be?

Bella Rose: Of course I would like our children to continue to grow and elevate our brand.



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Photography by @LifestyleImagesATL

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