Demond Coleman, the highly successful businessman who has dedicated his life creating products and services to assist women with living a healthier lifestyle is launching a state-of-the-art new feminine product line entitled “Essentiables”. Formerly an inmate at Leavenworth Prison, Coleman served a considerable amount of time, where he developed multiple ideas to improve the lives of women closest to him (his mother, wife, and sister). For years, he has seen the women closest to him suffer from the side effects of fibroid or a very aggressive menstrual cycle. In response, he began developing a solution to their problem: Essentiables Premium Sanitary Napkins.
Coleman’s former company was entitled Nspire Network, which introduced a new brand to his ventures called: “Cherish Premium Sanitary Napkins”, an all-natural 100% cotton feminine brand in May 2017. Coleman launched Cherish, a As the Global Director of Sales, Coleman helped generate $1.6 million in sales the first 30 days and $5.6 million in the first year that Cherish was in operation. Coleman successfully sold his shares of the company in 2018.
WE Empower Magazine got an exclusive interview with Demond.
Tammy Reese: Describe your journey as a Prison Inmate to owning a Multi-million dollar business in 3 words?
Demond Coleman: Being incarcerated is a challenging experience alone. But it also gave me a lot of time to strategize, think and prepare for my future. The three elements that I believe contributed to my success are Passion, Preparation, and Persistence.
Tammy Reese: What does success mean to you?
Demond Coleman: Success simply looks like SERVICE to me. I believe that a truly successful person is always GIVING BACK TO OTHERS. I truly believe that success is hidden in servitude. Success to me means being happy with what you do while helping others in the process.
Tammy Reese: When you think of the word Empowerment, what comes to mind?
Demond Coleman: Empowerment is all about giving others the opportunity to live their truth. When you equip others with this gift, it changes the world. Not only for them but for everyone who is attached to them. To give encouragement, to educate and inspire others and yourself with tools to help us go to the next level.
Tammy Reese: Please tell me about the Essentiables?
Demond Coleman: Essentiables is a safer, non-toxic, and super-absorbent sanitary napkin for women and young girls who are looking for a safer, non-toxic alternative while having the confidence of being dry during that special time of the month.
Tammy Reese: What do you enjoy most about the work that you do?
Demond Coleman: I enjoy being in a position to educate men, women, and children on the harmful side effects of traditional sanitary napkins and tampons while being able to offer a safer, all-natural, and comfortable alternative.
Tammy Reese: What else have you been up to these days?
Demond Coleman: I recently partnered with a technology company called BE, based out of Dubai. We develop assets to help people earn while they learn in the forex market.
Tammy Reese: How has 2021 been for you so far?
Demond Coleman: 2021 has been Amazing! I live for the possibilities and with my two businesses taking off, I am blessed!
Tammy Reese: What was the most valuable lesson you have learned as a business owner?
Demond Coleman: To never give up on your dreams no matter what and to keep working on myself daily through reading books and listening to audios on self personal development.
Tammy Reese: What was the best piece of advice you were given?
Demond Coleman: The advice I gave to myself… “Keep Going, Keep Growing and Keep Sowing.”
Tammy Reese: Any cool projects in the works?
Demond Coleman: Yes, I am launching Essentiables Premium Sanitary Napkins this May!
Tammy Reese: What words of encouragement would you leave our readers during these unprecedented times?
Demond Coleman: To know that everything that is happening to you is actually happening for you. It is all about perspective. Sometimes we need a little or a lot of adversity to get the best from us.
Keep up-to-date with Demond and his career journey by connecting on Instagram @demondcoleman.
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Multimedia Creative and Personality Tammy Reese is an award-winning Writer and Journalist. Writing and Directing short films on social issues to spread awareness through the arts gained Tammy the Makers: Women Who Make America Award honor on International Women's Day 2019. Tammy currently serves on the Communications Committee for New York Women In Film and Television. She is also the Founder and Owner of Visionary Minds Public Relations and Media.